Students will obtain knowledge of organisational concepts and functions throughout this degree programme, including marketing, human resource management and development, accounting and finance, operational and project management, and information systems utilisation. This will be supported by gaining an understanding of a variety of other modern concerns that might affect how an organisation markets itself, such as sustainability, globalisation, corporate social responsibility, diversity, entrepreneurship, and risk management.

Successful students will graduate from this programme with a strong background in business and marketing. This knowledge of effective organisation marketing will serve as a great starting point for a career in marketing.