BSc (Hons) Business and Marketing

Whether you're interested in a career in accounting and financial management, or your aspiration is to launch and run your own successful business, numbers will be essential to your success. This degree programme will give you the foundations in all the latest principles, theories and applied practical skills in the exciting field of accounting and financial management.
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Course overview

Almost every business or organisation needs somebody with marketing expertise.

Graduates in marketing who are skilled are always in demand. By pursuing our honours degree, you'll acquire the abilities and information that employers most value, expanding your employment opportunities.

At ARU London, we are aware that a company's marketing operation is a dynamic, imaginative, and quick-moving process. The course's syllabus assesses students' ability to think strategically, communicate effectively, and be creative while also establishing a foundational understanding of branding, brand management, market research techniques, consumer behaviour, and digital marketing. Our lecturers are all subject matter experts with years of professional experience. You will also take into account the function of digital marketing in marketing strategy and the main metrics for gauging effectiveness given the growing significance of the online campaign. This course provides students with fundamental business concepts-based marketing knowledge and skills.

the well-balanced base for a prosperous career. After successfully completing this course, you may decide to continue with our postgraduate programmes, such as our MBA in International Marketing.

Intakes
September, January, May
Duration
3 Years or 4 Years with Foundation
Awarding Institution
Anglia Ruskin University Cambridge Campus
Awarded Degree
BSc (Hons) Business and Marketing
Delivery
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Locations
London
Fees
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